I lately worked as Unique Functions Manager for two way of life exhibitions, and as component of my short, I had to deliver catwalk style exhibits for each a Spanish and Italian display.
The Italian display, Viva Italia, was an enormous good results, simple to supply designer outfits - we had some fabulous clothes and everybody fell more than themselves to display around the catwalk. There was an enormous enthusiasm amongst retailers, designers and designs. Every thing was enthusiastically received by the viewing public and for the following display, I've individuals lining as much as take component. Everybody within the style business are proud to become Italian - I cannot wait till the following display.
The Spanish display, Viva Espana, was nonetheless an excellent good results, however it was so challenging to supply styles that had been Spanish. I contacted the PR teams who mainly came back having a resounding 'No'. Why? They wish to be noticed as International Designers. Refusals from Adolfo Dominguez, Mango and Zara had been an enormous shock to me, as their clothes are extremely well-liked and would have already been fantastic. Thank goodness for the fantastic PR group for Armand Basi - they had been warm, friendly and extremely useful. Why are the Spanish not proud of their styles? Any suggestions?
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