Short Background of Italian Style

Italy and Style possess a extremely distinctive and unique relationship, and whenever you think about this kind of names as Dolce&Gabbana, Versace and Armani, to name but a few, it's not difficult to see why. But if we look back into the background of Italian Style, (e.g. see also the article on Nina Ricci) we start to understand what gave Italy this kind of a status in the Style World.

Count Giorgini started the 'Italian Fashion' craze in 1951, when he organised a style show to be presented to an International audience in Florence. He then continued to present other style shows at his palace, presenting new collections modelled by nobilty against a backdrop of fine arts and scenery. Nobilty would also model new collections at museums or exhibitions next to famous pieces of fine art. This all contributed to elevating the status of Italian style, and implanting in everyone's minds that Italian style gives you status, is extremely rich in quality,and almost 'fairytale' like.

In the 1970s and 1980s Milan made its mark as being the Style Capital of Italy, and the phrase Made in Italy became universally recognised as meaning 'high quality', and 'high fashion'. Today there are various style trade fairs in Milan, and it is considered by many to be the Style Capital of The World.

Italian versus Spanish Style

I lately worked as Unique Functions Manager for two way of life exhibitions, and as component of my short, I had to deliver catwalk style exhibits for each a Spanish and Italian display.

The Italian display, Viva Italia, was an enormous good results, simple to supply designer outfits - we had some fabulous clothes and everybody fell more than themselves to display around the catwalk. There was an enormous enthusiasm amongst retailers, designers and designs. Every thing was enthusiastically received by the viewing public and for the following display, I've individuals lining as much as take component. Everybody within the style business are proud to become Italian - I cannot wait till the following display.

The Spanish display, Viva Espana, was nonetheless an excellent good results, however it was so challenging to supply styles that had been Spanish. I contacted the PR teams who mainly came back having a resounding 'No'. Why? They wish to be noticed as International Designers. Refusals from Adolfo Dominguez, Mango and Zara had been an enormous shock to me, as their clothes are extremely well-liked and would have already been fantastic. Thank goodness for the fantastic PR group for Armand Basi - they had been warm, friendly and extremely useful. Why are the Spanish not proud of their styles? Any suggestions?