Italy and Style possess a extremely distinctive and unique relationship, and whenever you think about this kind of names as Dolce&Gabbana, Versace and Armani, to name but a few, it's not difficult to see why. But if we look back into the background of Italian Style, (e.g. see also the article on Nina Ricci) we start to understand what gave Italy this kind of a status in the Style World.
Count Giorgini started the 'Italian Fashion' craze in 1951, when he organised a style show to be presented to an International audience in Florence. He then continued to present other style shows at his palace, presenting new collections modelled by nobilty against a backdrop of fine arts and scenery. Nobilty would also model new collections at museums or exhibitions next to famous pieces of fine art. This all contributed to elevating the status of Italian style, and implanting in everyone's minds that Italian style gives you status, is extremely rich in quality,and almost 'fairytale' like.
In the 1970s and 1980s Milan made its mark as being the Style Capital of Italy, and the phrase Made in Italy became universally recognised as meaning 'high quality', and 'high fashion'. Today there are various style trade fairs in Milan, and it is considered by many to be the Style Capital of The World.
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